Tag Archives: corporate buzzwords

The ubiquity of buzzwords and business speak


Update, Oct 2018: You can now check your own writing for jargon, using the “Jargon Grader” app. Sic. It really does exist. …

We’re all playing Bullshit Bingo most of the time — in our heads, if not in the board room. When loud cell-phone guy on the morning commute is maximizing symbiotic deliverables, or your colleague’s powerpoint presentation is all about e-enabling mission-critical synergies, the urge to punch a fist in the air and shout “BS Bingo” can be overwhelming. But we all hear and read it and even sometimes speak or write it on a regular basis. Corporate and marketing jargon is here to stay in our daily vocabularies — at least when it comes to the media and the workplace, where formal relationships are negotiated, proposals are pitched, deals are done, speeches are delivered, products and services are advertised, and opinions or beliefs are expressed — often publicly, persuasively, delicately. But why don’t we go home and innovate cross-platform systems or expedite transparent convergences when we snuggle with our sweeties on the sofa?  This relentlessly unattractive terminology seems to be born of and lend itself well to several different possible motives, which often can’t be easily discerned; they include sheer pretentiousness, vain attempts at linguistic or intellectual prowess, deliberate and strategic ambiguity, projections of authority or objectiveness, or simply being fashionable and speaking the lingo of the corporate West. Continue reading